11 Cute Bag Charms for Travel in 2024

Want to add a little extra *bling* to your travel tote or handbag? Bag charms are the way to go! Just like jewelry, bag charms are a fun and creative way to accessorize and express your sense of style. Keep reading to dig into our favorite bag charms for travel in 2024.

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11 cute bag charms: our top picks for 2024

1. Best overall bag charms: Susan Alexandra

Susan Alexandra is the queen of sparkly and joyful accessories. While we were already obsessed with her jewelry and handbags, we were thrilled to find out Susan’s brand also sells adorable bag charms. Starting at $60, there’s a whole range of made-to-order charms to choose from: cherries, grapes, poodles, pandas, rubber ducks (and so much more). These charms are truly the perfect way to jazz up a basic bag — in fact, “the clipping opportunities are endless!”

Price: starting at $60


2. Best 90s-inspired bag charms: Away

These luggage tag charms from Away have us feeling nostalgic in the very best way. The 90s pop bundle is full of retro colors and icons that are all kinds of cute — think bubblegum pink hearts and ~electric~ blue lightning bolts. Each charm is crafted from a smooth, matte-finish vegan leather, and is designed to attach to your existing Away luggage tag. For just $30 for a set of 3 charms, this is a great way to accessorize your suitcase(s) without breaking the bank.

Price: starting at $30


3. Best zodiac-themed bag charms: Lo & Sons

Seeing as travel brand Lo & Sons was founded by a Chinese-American family, the Lunar New Year is very special to the L&S team — which is exactly why they’ve created a collection of zodiac-themed bag charms. Whether you were born in the Year of the Rabbit, the Year of the Goat, or one of the other 10 years in the Chinese Zodiac, Lo & Sons has you covered with these Saffiano leather keychains in the cutest animal shapes and zodiac representations.

Price: starting at $39


4. Best fuzzy bag charms: Arden Cove

Arden Cove’s keychain with a fuzzy bracelet is serving Cher from Clueless, don’t you think? We love this fluffy, flirty keychain that’ll look absolutely adorable clipped onto a shoulder bag or crossbody purse. Each purchase includes a key ring, large clasp, Arden Cove charm, microfiber tassel, and a fuzzy bracelet you can slip on or off while you’re on the move. Choose from cute color combos like navy-gold, black-gunmetal, and our personal favorite, rose quartz-gold.

Price: starting at $40


5. Best letter bag charms: Cuyana

Want to personalize your travel bag without going the monogrammed route? We’d definitely recommend these letter keychains from Cuyana. These A to Z designs will give your bag a personal (and elegant) touch, thanks to the gorgeous Italian leather and easy ring clip you can attach anywhere you want. Speaking of this charm’s materials, the leather is actually Leather Working Group (LWG) certified, meaning it’s been tanned and treated in a responsible way. 

Price: starting at $48


6. Best tassel bag charms: Lindsay Streem Designs

Lindsay Streem Designs is an Etsy store that specializes in leather and tassel accessories. The shop’s tassel bag charms are easily one of their bestsellers, thanks to their simple aesthetic and fab color options (15 in all!). But the real selling point for these charms is that they’re made with a looped design — meaning, you don’t need a clip hook to attach this tassel. Nice, right? Loop this charm around your bag strap, purse hardware, or even your key chain for an instant update.

Price: starting at $26


7. Best floral bag charms: Giftale

These floral bag charms from Giftale will have you feeling like it’s springtime all year long. Each charm is made from hypoallergenic, nickel free, and lead-free materials, so they should be safe for any and all potential buyers out there. The sweet floral designs are ideal for attaching to your handbag zipper (and using as a zipper pull charm) — but you can also hook them onto your handbag or crossbody purse as a key ring charm instead. The accessorizing is all up to you!

Price: starting at $8


8. Best boho bag charms: Hicarer

It’s kind of hard *not* to fall in love with this crazy-cute boho charm set from Hicarer. You read that right — we said set! Each purchase comes with 2 different charms for you to accessorize with. There’s a tiny multicolor rainbow, as well as a tri-color pom pom tassel. We’re big fans of these whimsical designs and all the fun color combos they’ve come up with (think: brights to beige to jewel tones). At under $10 a pop, you really can’t go wrong with an impulse buy.

Price: starting at $7


9. Best macrame bag charms: WILLBOND

While macrame also has a boho-feel to it, we decided to give these charms their own category for being so cute. This amazing find from WILLBOND comes with 8 different macrame charms in 3 different sizes. What a steal, right? This way, you can pop these charms on a whole bunch of purses, totes, or travel bags. Alternatively, if you don’t have a need for 8 charms, you can always give some away to your friends — they’d probably love a free chance to accessorize!

Price: starting at $13


10. Best travel-inspired bag charms: Jet Set Candy

Jet Set Candy’s travel-inspired bag charms are available for over 200 cities and destinations all around the world. Seriously, they’ve got charms for places in the US, Canada, Mexico, the Caribbean, Central and South America, and more. You can choose a favorite city you’ve been to as a reminder of your trip — or opt for somewhere you’ve never visited to inspire future travels. Note that the price does vary between the sterling silver, gold vermeil, and solid gold materials. 

Price: starting at $58


11. Best luxury bag charms: Louis Vuitton

Interested in a designer charm to go along with your designer bag? Or maybe you just want to add a touch of luxury to your life? Either way, Louis Vuitton has tons of original bag charms to choose from. In fact, they have nearly 200 different shapes, sizes, and characters available on their website — so it’s safe to say there’s something to suit everyone’s style. A few of our personal favorites include the ‘good vibes’ bag charm, as well as the tiny leather fortune cookie.

Price: starting at $300


Bag charms - common FAQs

What is the purpose of a bag charm?

You can think of bag charms similar to jewelry — they’re a fun and creative way to accessorize and express yourself. Just like a necklace or a pair of earrings can really ramp up an outfit, bag charms can also take things up a notch and help you create a look that’s all your own.

How do you hang a charm on a bag?

How you hang a bag charm really depends on the charm itself. Some designs are made to simply loop around a bag strap without needing to attach to a clip hook. That said, other charms need to clip into a grommet or hook to be securely attached (and prevent them from falling off).

Are bag charms worth it?

Bag charms are totally worth it if you're looking for a cute and affordable way to accessorize. While designer bag charms can get more expensive (costing a few hundred dollars each), there’s tons of charms that cost $10 or less and come in all sorts of fun shapes/styles.

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